Using a bot web traffic generator, or employing people to do the same, won’t cause your account to be closed unless it’s used to generate ad clicks. For this reason, we strongly urge you to use caution when partnering with third-party traffic services.” To deliver the traffic levels that their customers expect, these services often generate clicks and impressions using click bots, or by providing users incentives to visit sites or click on ads. “However, we’ve found that some of these services actually send artificial traffic to websites, despite their appearance. The company adds: “ There are many services out there that can increase traffic to your site, including pay-per-click solutions to connect advertisers and publishers, as well as search engines and directory sites. Google clearly states that “AdSense Publishers are responsible for the traffic they send to their accounts,” and they are not slow to take action against any site they believe is breaking the rules. While bot traffic is not inherently bad for SEO, using bot web traffic generators for ad clicks is fraught with dangers, not least including Google AdSense shutting down your account for breaching Google’s policies. However, this is related to organic and naturally occurring bot traffic and not that created by a program to deliberately drive up visitor numbers. While traffic bots aren’t necessarily illegal, they can increase costs, consume resources, and skew a company’s understanding of legitimate traffic.Īccording to Google’s John Mueller, who responded in a tweet to a user asking about the implications of bot traffic and SEO: Traffic bots can also be used for click fraud or ad fraud, where bots repeatedly click on pay-per-click links to drive up revenue. Traffic bots are a specific kind of bot, designed to emulate human activity to increase internet traffic for web pages and social media accounts. While technologies like chatbots or search engine crawlers perform helpful activities, it’s harder to weed out the ones which don’t. With around 70% of all internet traffic believed to be bots, and 40% of that figure malicious ones acting on behalf of criminals and other nefarious purposes, it’s something to keep in mind when considering any “fast track” options for SEO ranking. Web traffic generators are just a small element of the types of bot traffic which generates non-human visits on business websites however. However, they can also be used for more nefarious purposes, such as setting up bot click farms to repeatedly click on a competitor’s paid adverts to drain their advertising budget. Traffic bots on social media can drive up likes, potentially enhancing the account’s influence. They’re most often used to drive up the number of page views to a website, in theory increasing the site’s ranking on search engines. Like all actions on the internet, there are good and bad interactions as a result of web traffic generators. They’ve become more prominent in recent years, but web traffic generators first appeared in the mid 2000s. Web traffic bots are computer programs that can be launched on a network to artificially create traffic on websites and social media.
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